Why we exist

We are Hibou, a PR & Influencer agency. Our name means ‘owl’ in French: the ruler of the forest, who hears every sound, keeps a sharp eye out, exudes authority, and is the universal symbol of wisdom.

And exactly that wisdom is missing in our line of work. PR and influencer marketing should be about credibility, but too often it’s about superficial attention-seeking. Silly PR stunts. Press releases for show. Influencers without substance. Likes without impact.

Every online mention is assigned an absurd ‘media value.’ This makes it seem like a lot of attention has been generated, but the next day, everyone has already forgotten about it.

At Hibou, we don’t believe in attention. We believe in authority.

An authority doesn’t chase ‘likes’ or try to game the news cycle with empty stunts. An authority doesn’t follow; it leads. It has substance. It makes sure what’s said actually matters. And it’s taken seriously—not just today, but tomorrow too.

That’s why our mission is to help brands become the authority in their own industry. Many of us come from journalism. We know how public conversations are shaped—and how a brand can grow into a real authority.

Real influence doesn’t start with shouting. It starts by watching and listening. By understanding what’s going on in society—and daring to have a point of view. It’s not about ‘likes’. It’s about content that matters. That’s how you build relationships with other experts—whether they’re journalists or influencers who increasingly shape the conversation.

Hibou helps brands build authority: focus on substance, take a stand, grow your influence, and start leading the conversation. Whether you’re big or small, we’ll help you become the leader in your industry. And that’s what makes your brand truly credible.

HIBOU – OWN IT.